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TfL remind Private Hire operators of advertising regulations

03/09/2010

Transport for London (TfL) has received a large number of complaints about licensed London private hire operators using the words ‘taxi’ or ‘cab’ to advertise their services.

TfL has recently issued a notice to private hire operators reminding them that they are not permitted, under any circumstances, to use the terms ‘cab(s)’, ‘taxi(s)’ or any other words closely resembling these terms in their advertisements.

Advertising services in this manner is not permitted under the conditions set out in section 31 of the Private Hire Vehicles (London) Act 1998. The Act clearly states that any person who contravenes this is guilty of an offence.

John Mason, Director of Taxi and Private Hire said; “We will take appropriate action against licensed operators who breach this Act.  Failure to comply will result in the revocation of operator licences and/or legal action.  We would like to advise all operators that they must comply with section 31 of the Private Hire Vehicles (London) Act 1998.

“Operators should be aware that taking action against licensed operators who breach the Act is very time consuming and costly, and this cost has a direct impact on the private hire licence fee.”

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